As an online business owner, one of the most critical aspects of your website is ensuring that your customers can trust it. An Extended Validation (EV) Certificate is one way to establish trust. In this blog post, we’ll discuss an Extended Validation Certificate, why it’s used, what the green bar in EV means, and where you can purchase one.
What is an Extended Validation (EV) Certificate?
An EV Certificate is an SSL (Secure Sockets Layer) certificate that provides the highest level of authentication and security for your website. It’s the most trusted SSL certificate available today and is used by many large corporations and financial institutions. An Extended Validation Certificate requires a rigorous verification process to ensure that your website is legitimate, which gives your customers peace of mind when browsing your site.
Why is an Extended Validation (EV) Certificate Used?
Extended Validation Certificates are used to establish trust between a website and its visitors. They are especially important for websites that handle sensitive information, such as credit card numbers or personal details. With an EV Certificate, visitors can be sure they are interacting with a legitimate website and not an impostor trying to steal their information.
Benefits to using an Extended Validation (EV) Certificate. Here are some of the key benefits:
1.Protection Against Phishing Attacks: Extended Validation Certificates protect against phishing attacks, where criminals attempt to deceive your visitors into providing sensitive information. The rigorous verification process required to obtain an Extended Validation Certificate makes it more difficult for fraudsters to create fake websites that impersonate your business.
2.Higher Conversion Rates: Websites that display the green bar in EVs tend to have higher conversion rates. This is because the visual cue provided by the green bar establishes trust with visitors and makes them more likely to engage with your website.
3.Improved SEO: Google considers using SSL Certificates as a ranking factor in its search algorithm. This means that websites with SSL Certificates, particularly those with Extended Validation Certificates, may rank higher in search engine results pages (SERPs).
4.Protection Against Man-in-the-Middle Attacks: EV Certificates protect against man-in-the-middle attacks, where an attacker intercepts communication between your website and visitors. The SSL encryption the EV Certificate provides ensures that communication between your website and visitors is secure and private.
5.Reduced Cart Abandonment: Visitors are more likely to abandon their shopping carts if they don’t trust the website they’re using. By displaying the green bar in EV, you can establish trust with your visitors and reduce cart abandonment rates.
Where Can You Purchase an EV Certificate?
You can purchase an EV Certificate from any reputable SSL certificate provider. However, choosing a provider recognized by major web browsers, such as Google Chrome, Mozilla Firefox, and Microsoft Edge, is important. You should also see the prices for such certificates as some charge extremely high prices. Check SSL Cert Shop to get the best pricing in the market.
While Extended Validation (EV) Certificates provide the highest level of authentication and security, there are different types of EV certificates available in the market. Here are the three main types of EV Certificates:
1.Single Domain EV Certificates: A Single Domain EV Certificate is the most common type of EV Certificate. It is used to secure a single domain name (e.g., www.yourdomain.com) and is ideal for small to medium-sized businesses.
2.Multi-Domain EV Certificates: A Multi-Domain EV Certificate, also known as a Unified Communications Certificate (UCC), can secure multiple domain names (e.g., www.yourdomain1.com, www.yourdomain2.com, etc.) on a single certificate. This is a cost-effective solution for businesses that manage multiple domains.
3.Wildcard Extended Validation Certificates: A Wildcard EV Certificate is used to secure a domain name and all of its subdomains (e.g., www.yourdomain.com, blog.yourdomain.com, shop.yourdomain.com, etc.). This is ideal for businesses that have multiple subdomains and want to secure them all with a single certificate.
It’s important to note that regardless of the type of Extended Validation Certificate you choose, the validation process is the same. The Certificate Authority (CA) will verify your organization’s legal and operational details, ensuring that your business is legitimate and that your website is secure.
In conclusion, an Extended Validation (EV) Certificate is essential to any website that wants to establish trust with its visitors. It provides the highest level of authentication and security, and it’s especially important for websites that handle sensitive information. If you’re looking to purchase an Extended Validation Certificate, choose a reputable SSL certificate provider recognized by major web browsers. With an EV Certificate, you can establish trust with your visitors and protect your online business.
